“To be launched in November by M1 and Singapore Press Holdings Ltd (SPH), the service uses cell location technology and lets advertisers reach out to M1 customers when they come within designated LBA zones (covering more than 70 shopping malls).
For a start, a retailer or brand owner along Orchard Road can send messages or offers directly to its desired customers by matching a specifically profiled database with that of M1’s”.
Source: digital.asiaone.com

Singapore, 29-30 November

who’s who of the online travel space, trends and issues influencing travel distribution and marketing today and changing online distribution models.

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