Mobile Phones and Airline Industry: So Happy Together?
23 Jun | Author: admin | Category: Mobile ads, Mobilization in Travel, Statistics and metrics, Travel AppsSITA and Cambridge University researched. They found:
1) “location sensing via mobile devices could save airlines up to $600 million by tracking passengers, sending messages and moving them to gates more efficiently”
2) “by the end of 2010, 67% of airlines plan to offer mobile check-in. By then 82% of airlines also plan to offer notification services on mobiles.”
3) at “a trial at Manchester Airport in the UK, redemption of vouchers sent to passengers’ mobile phones resulted in 45% higher spending than among other shoppers.”
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