Air Travelers’ Usage of SMS, Email and Social Media (Stats)
03 Feb | Author: Andrey Deriabin | Category: Air Travel, ArrivedOK News, Internet, Mobile 2.0, Statistics and metrics, Travel, Travel Apps, Trends, Web 2.0What media air travelers choose to inform their friends and relatives about their flights, provided with a choice between SMS, email and social media? See our latest stats on that topic.
ArrivedOK is the service that notifies your designated recipients about your arrival to airports worldwide. ArrivedOK doesn’t do this by tracking flights, it does it by tracking your cell phone when you switch it on in your destination. Once it has been detected as on in the visiting mobile network the arrival notifications are sent out automatically. Users can choose how to send those alerts – by SMS, email, or via social media/networks.
And here comes the interesting part – what media air travelers choose to deliver their arrival alerts? Our latest stats say that despite all that social media buzz, people still prefer SMS and good old email. Perhaps because email notifications are free of charge at ArrivedOK, one might say, but that’s not the case: ArrivedOK provides all social media alerts for free too but they show dramatically lower popularity.

Here is the percentage of all ArrivedOK arrival notifications by media channels (March 2009 – January 2010):
|
Twitter LiveJournal Blogspot SMS |
6.0% 0.8% 2.3% 30.9% 1.1% 58.8% |
LinkedIn is not included in the stats as we just integrated recently.
One thing could explain the popularity of SMS among our users – ArrivedOK text alerts are remarkably cheaper than roaming text tariffs, but that does not explain the lower usage of social media services, which are completely free.
We would say that Twitter is doing fine, Facebook is overrated, and Blogspot and LiveJournal numbers reflect the decline of blogging.
This is basically European stats as we don’t currently provide the service in the United States and China (though we’re working on it).
ArrivedOK website – http://www.arrivedok.mobi
ArrivedOK Partnership – http://partners.arrivedok.mobi
Tags: Air Travel, blogspot, Email, Facebook, livejournal, smart travel, SMS, social media, Stats, Travel, Twitter

March 25th, 2010 at 8:13 am
You should throw a digg button on here to make it easy for people to digg you