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Russia is the world’s fastest growing outbound tourist market.

08 Sep   |   Author: Julia G  |  Category: Statistics and metrics, Travel, Trends

August 13, 2008

In the first quarter of 2008, the number of outbound tourists reached a staggering 1,869,511, up 29% year on year from 2007, according to Federal Tourist Agency figures. According to the Russian Tourist Industry Association, 9.36m Russians went on holiday abroad in 2007, 20.8% more than in 2006, with 1.9m going to Turkey, and 1.2m to Egypt. 



13 Responses to “Russia is the world’s fastest growing outbound tourist market.”

  1. rachel mcleod Says:

    I’m just asking what has brought this sudden influx of tourism on, and is it all tourism or is some due to migration??

    thanks rachel

  2. admin Says:

    Thank you for an interesting question, Rachel.

    It is not “a sudden influx of tourism”, it is a stable tendency of recent years.

    WTTC – The World Tourism & Travel Council – predicts that Russia is well placed to become one of the world’s Travel & Tourism powerhouses before year 2016. Tourism industry in Russia in this decade, according to forecasts by WTTC, will be developing two times faster than that in the EU.

    If we look for causes for the explosive travel, we find a suppressed demand which has been released after the break-up of the Soviet Union. After shrinking at the time of the 1998 financial crisis, we have seen a stable increase of people traveling abroad (not including CIS countries), mostly to the “sun and beach” destinations. At first the growth was 9%, since 2003 we have been observing 2-digit growth rates.

    Russians enjoy vacations, and the potential of Russian tourism is comparable to that of China and India, according to the ratings of tourist destinations.

    What is important to note here is that not only the Russian elite is traveling abroad, although these 5 million people are the core group crossing the border. Also middle class Muscovites take vacation at least once a year (or two-three times a year), looking for the sun and the beach. 5-10% of all Russians go abroad every two months, including Christmas and New Year Holidays.

    It is well known that Russians are one of the most prodigal tourists in the world according to Global Refund and RFH Consumer Insight. For example, 97% of Russian tourists make purchases right in toll-free shops of airports.

    The main growth factor behind Russian outbound tourism is the growth of the country’s per-capita income. Migration flows are more characteristic for countries from Asia, Latin America, the Caribbean, and Africa.

    Also, if interested in the topic, the global tourism tendencies are well covered in the article Future Traveller Tribes 2020. Report for the Air Travel Industry, developed by Henley Centre HeadlightVision in partnership with Amadeus in 2008.

  3. Ernest Mwongela Says:

    Could you be so kind as to inform what percentage traveled to Eastern Africa as their destination, their average age and income p.a?
    And if possible, which travel agents market Africa as a destination and which have gone web 2.0?

    Thanks and regards,

  4. admin Says:

    Dear Ernest,

    I am afraid I don’t have this statistics as I have used the stats published by the Govt Stat Office which does not provide such detailed info in their freely available publications.

    Sorry and good luck finding it!


  5. josh Says:


    I currently work for a hotel company and work in the international market in NYC. I too have noticed a large increase in russian tourism and feel it will continue to rise. I was wondering if you knew of any large travel agencies, FIT wholesalers, tour operators, etc.. that specialized in outbound travel from Russia to the United States. I currently work with companies such as tourico, gullivers, allied tpro etc.. Anyh companies that have a similar business stategy and focus would be very much appreciated.


  6. admin Says:

    Dear Josh,

    Although we do not have a list of companies that are of your interest, I may give you an advice.

    If you are a US company, you have a right to get help from the US international agencies and embassies. Since all Russian tourists must receive visas they all come to the US Embassy either in Moscow or in Ekaterinburg. Thus they are all are very concentrated and wait in the line thus it is a good chance for you to capture their attention or to meet tour operators that work with the US as a destination.

    Apart from marketing, I would suggest you contact the US Embassy in Russia and any associated agencies promoting US-Russia business relations. I am sure there are publications and contacts that will be helpful for you.

    Hope this helps,

  7. Lori Says:

    Do you have a list of Travel Agencies or Wholesalers in Russia?

  8. David Pua Says:

    Do Russian Tourist like travelling to the South Pacific and for what purpose?

  9. admin Says:

    To David: I am not an expert, so I suggest you search for an answer. May be this link can help:

  10. Admaldives Says:

    Dear Sir / Madam
    Admaldives PVT LTD is a Travel Agent for tour operator in Maldives and we looking for partners who are interested in Maldivian Tourism and Travel Industry. .for more information pleases visit our website We believe in long-term partnerships and are eager to work together to get you the results you need.



  11. Ismail louw Says:

    Good day

    I trust this mail finds you well!!!
    I represent a Tour Operating company in Cape Town, South “Beutiful” Africa. we are looking to merg with Russian Outbound Tour Operators interested selling packages to their markets of our country,

    If interested. Please contact me or our office on website:
    me directly:
    office: +27 213931596
    Mobile: +27 823723244

    Thanks in advance
    Kindest and warmest regards
    Ismail Louw

  12. Abdulla Latheef Says:

    Good day

    I trust this mail finds you well!!!
    I represent a Tour Operating company in Maldives we are looking to merg with Russian Outbound Tour Operators interested selling packages to their markets to Maldives

    If interested. Please contact our office on website:
    office: +960 3346717
    Mobile: +960 7775690

    Thanks in advance

    Abdulla Latheef

  13. naomi Says:

    will it be possible for you to tell me the statistics of tourism flowing into russia on yearly basis and whether is russia more of an inbound or an outbound tourism spot? thank you.

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