“Predicting a 200-fold increase in web traffic by 2015 due to mobile use, cellphone manufacturer Nokia is deploying Teradata datawarehouse tools for analysing internet usage while travelling in a bid to match up its services with user demands”.

Analysing 1Tbyte per month, Nokia will exploit mobile internet consumers needs and then to adapt its product strategy.

“Envisaging efficient mobile-delivered services to permanently connected users, Nokia chief information officer John Clarke told ComputerWeekly that GPS information on weather patterns could be processed into information such as related delays in taxi journeys to the airport. He told the site: “This represents a whole new way of thinking. It provides the concept of context, which will transform the nature of the internet.”

“Another example, he said, was Nokia’s “shoot to translate” service, which was currently undergoing tests. “You take a photo of a sign and it is instantly translated into your own language.”"

Sources: news.skyscanner.net

www.computerweekly.com

Tags: mobile internet in travel, Nokia, Teradata