‘Singaporeanised’ search portal will be launched next year. Its promise: to provide highly relevant answers and Singapore-focused information to anyone anywhere in the world. It will narrow down search results by filtering out useless information as well as using content from a variety of different sources. ‘These are honey-pot sites. They’re sticky, and attract users because they understand a local or topical area better than anyone.’

The search portal can take note of a customer’s details, such as profile, locale, language and search histories. These details are then used to tailor search results to his needs.

The portal will be free, as it will get its revenue from advertisers.

Source: digital.asiaone.com
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*SPH – Singapore Press Holdings Limited

Tags: Asia